Love is having a resurgence, thanks in part to new platforms like Tinder.
There are more than 500 million matches made on Tinder each day. It seems people are still hungry for love, but the way they look for it has changed significantly. And while romance is re-emerging through new technology, some say it’s not all roses and sunshine—a lot of the time, good old fashioned romance is lost in translation amidst text messages and tweets. Whatever your opinion may be about this new digital dating behavior, the truth remains that love will never die; outcall London escorts believe it’s just evolving with the times.
In the 20th century, it was “phone calls that turned into drinks that turned into dinner that turned into a relationship.” In the 21st century, it’s liking someone on Facebook, hooking up with them on Tinder, and breaking up with them via text message. But either way you slice it—be it serendipitous or calculated, young or old—romance is alive and well in this day and age.
And while there is a lot of discussion about whether dating apps like Tinder are killing romance, the fact remains that technology has transformed online dating—and may be influencing behaviors offline as well.
While the jury is still out on whether this new form of dating is “good for society,” one thing is clear: romance—be it love or lust—is not dead.
The idea of romance has undoubtedly evolved over the years. Nearly 60 percent of singles agree that the most important aspect of a romantic relationship is trust, according to a 2013 survey by the online dating website Match.com. Another study conducted by Match found that more than 70% of singles believe that “the meaning of romance has changed over time,” and it used to mean “a single rose given to someone on Valentine’s Day.” However, the same survey showed that people are now looking for more meaningful relationships, which include trust and love.
What this has to do with apps like Tinder is twofold. On the surface, Tinder seems to have removed the romantic trappings of old-fashioned courtship—even though some couples still find their way back on to traditional online dating platforms like OkCupid or eHarmony after being connected on Tinder. According to research by Frank N. Magid Associates, people are now using dating apps like Tinder at times when they would not normally be romantically active—like before work in the morning or late at night, for example. And while men may be more inclined to view these platforms as a game, women are more likely to use them as a tool for seeking out relationships (and casual sex).
The other way that Tinder seems to be changing romance is that you can now use it anywhere. This is because, unlike older dating services like eHarmony and Match.com, which require members to download large desktop apps, Tinder is quick and easy. Even better, it’s free.
But does that mean that Tinder is killing romance? Or are people using dating apps in a way that’s more likely to be seen by friends and family members rather than potential partners? The answer is yes…no…sort of.
One thing is clear: technology transforms how we date, date again, and even conduct our relationships once we get together. For example, many people are choosing to use dating apps at times when they wouldn’t have otherwise been able to meet someone in person—like during the morning commute or the late night hours when bars are closed.
